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Batch
Editorial
Brand Identity
Brand Identity
A branding and editorial project for an architectural firm’s new urban residential development in Adelaide, Australia. With the objective of pre-selling units, the project entices young professionals and couples by championing the historical repurposing of the building, an authentic urban living experience with modern amenities, and convenient access to the city’s vibrant social scene.
*this project was completed as a student brief*
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/3035a4c8-f89e-4753-af44-0bcf4af7a5d5_rw_3840.jpg?h=d7d27d3b4bfec37bbeeb24aba2cbc62a)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/ece6aaf8-512e-49f6-845e-2ec513e703e8_rw_3840.jpg?h=1121a92b498bbe757454a856b48cf332)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/62f4b5a0-8390-478c-a53e-2ec378eda075_rw_3840.gif?h=1a3fe122a44581fb770aa8c410835163)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/9a442fad-ffae-4fff-ae19-8718f861eec9_rw_3840.jpg?h=1cb32f4cab2b4b24cd15a05bd1c5ba4c)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/57d0dd5b-bad8-4332-9472-51b158a334e2_rw_3840.jpg?h=34d1e6449ddd6a8af5e161a86839da74)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/33d60015-5158-4e5f-9eab-9509aface0a8_rw_3840.jpg?h=1e3b872a3683a07ce4b99351f25d9852)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/92ec6eb6-d9fc-4028-8723-1d7cc792717e_rw_3840.jpg?h=16f725d735aef1c993380bdd9e7cce17)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/9d2d7c5a-ea1d-4be5-a84f-7428986e57bd_rw_3840.jpg?h=6ad3f3848ff4f3bbf3fbe5da9bd82050)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/830a3943-925d-4103-acb7-1e4a9165beda_rw_3840.jpg?h=88192e5aa0a25badec59931b5e1530b8)