![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/0e017972-49e8-46d6-9feb-d442c6639486_rw_3840.jpg?h=7137884d333fdb84e2f8a4090145d4a5)
Not Your Normal
Packaging (FMCG)
Brand Identity
AI Art Direction
Brand Identity
AI Art Direction
A branding and packaging project to create a tasty, healthy, dairy-free chocolate bar range that hero’s the fact it is a locally made, ethically and sustainably produced good. The brand targets seekers of full-time adventure, who live on the open road and have a happy-go-lucky attitude towards life.
*this project was completed as a student brief*
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/ca812458-d278-4be8-933f-6db32da50364_rw_3840.jpg?h=4cf0ac2432f86765f474399a13ea2db9)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/7421ec40-1685-4ccd-b131-a6c4f5515229_rw_3840.jpg?h=8d8779f2c88a469a4db197afb358a14f)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/e987cb91-bfc9-4c9a-9f4b-d84f07e2a61e_rw_3840.jpg?h=f3dd9fa13a8bbde93bd0f2bfb346d3b2)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/3c9b3de0-6e9b-4ed8-be1a-6bf2d198aab7_rw_3840.jpg?h=470d9e1ba4a09afb09e25ee32a36f519)
![](https://cdn.myportfolio.com/cabd82e6-f36f-4594-b454-9296646de40c/6f1dd6c5-4a8a-4fda-9d2f-2117e4abd17f_rw_3840.jpg?h=a71ffb7b108ab1f9e8476f08998dfe6d)