Marlow
Brand Strategy
Brand Identity
Packaging
User Interface
Brand Identity
Packaging
User Interface
A company rebranding project, repositioning a popular yet poorly publicly perceived brand for a younger, health-conscious generation so that the brand has staying power in the market and can contribute positively to society. At the core of the rebrand is a drive to destigmatise sobriety, and strip away
the toxicity surrounding alcohol.
the toxicity surrounding alcohol.
*this project was completed as a student brief*
